A well-known and proven method is to approach people on the street. It can seem quite intrusive , so it is crucial to find the right moment. For example, look for a coffee shop or a train, bus or metro stop near your office. People are waiting there anyway and are often willing to chat for a while. Is your target group not walking around in the 'wild'? No problem. A location of your company where people walk in is also very suitable for field testing .
Contextual interviews
People come into contact with you, your product and service from a certain context. Seemingly obvious, but at the same time, too little attention is paid to this actual context. As soon as you question people in their 'natural' environment, you will also see how they actually interact. This can again provide valuable insights. For example, do you notice that people mainly use your digital product in the car? Then adapt your interface accordingly and then consider technical solutions that ensure that people's attention is still focused on the road.
Immerse yourself in someone else's world and observe them. Find a public place where people interact with you. For example, when we work on digital solutions, there are often already analogue solutions available. Watch the spectacle in the 'real' world and see what people say and do. Be alert and also pay attention to non-verbal communication, such as body language and micro-expressions on people's faces. These subconscious signals tell you a lot. At the same time, these are precisely the things that people do not explicitly mention in interviews.
A Day in the Life of
Do you want to get a broad picture of how people spend their day? For example, to find out how you can help them make it better? Then this method is worth considering. You ask people greece telegram data to keep track of as much as possible of what they do in one day. Supplemented with questions that you specifically want to know.
Insights lead to value
Empathizing with your audience and actually connecting with them is a good idea no matter what method you choose. Once you start having conversations, observing and analyzing, you will see that you will quickly get to more detail than if you were to come up with everything yourself.
Combine this detailed information and segment your target group based on their motivations and issues in user definitions . It is precisely the differences in these that are valuable insights that you can grasp to be of value, instead of doing this by department, geographic location or age.
And because you give people something that is of added value, they will bond with you. They are happy and you are happy, because this also brings you one step closer to achieving your goal. So: let's go out !
anguage. The driver has been honking his horn for three quarters of an hour across chaotic traffic circles, through dusty alleys and on unpaved four-lane roads. Yesterday, you saw on Google Maps that the hotel was about half an hour from the airport, didn’t you? – That’s how it often feels,” says Mike Spaans, a client at Leiden University at the time, when I ask him about working with external online ICT internet agencies.