And it's not enough to ask friends and family. They have a talent for not singapore email list wanting to hurt you. There's hardly any honest and independent opinion. That's why you should test your business idea and this is usually easier online than offline. For example, you could put a test shop online with just a few products. You don't need an expensive layout or major logistics for this. But you can test whether your own products are popular with the potential target group. In this context, Google Ads are of course very interesting. You can use them to bring traffic to this test website without having to wait for good Google rankings. But Ads are already a very good way of testing the potential of your own business idea.
Tim Ferris shows this very clearly in his book The 4-Hour Workweek using a few examples. Or you can first create a small eBook that contains basic tips and information on a topic for which you later want to offer a service, for example. You can see how the idea is received by looking at the number of downloads and the feedback. Overall, it is of course better if the tests are close to the actual “purchase”. Because it is one thing if people download an eBook or sign up for a newsletter. It is a completely different matter if they actually have to pull out their wallet. Only then will it really become clear whether your business idea is profitable.