Screaming Frog SEO Spider is an advanced website crawler used by most SEO specialists. It allows for a comprehensive analysis of the most important "on-site" factors, providing information on the strengths and weaknesses of a website. The tool is especially useful during SEO audits, as it detects numerous irregularities related to meta titles, duplicate content, page errors and Hx headers. The program is available in a free version, supporting 500 random URLs, and in a full version, offering a wide range of possibilities.
The article answers the questions:
What features does Screaming Frog SEO Spider have?
What on-site factors can be analyzed with Screaming Frog?
How to perform an SEO audit using Screaming Frog SEO Spider?
Contents:
Pages without H1 header
Title and meta description - duplications
Number of words per page
“Preview” of how the SERP will look
Orphan Pages Analysis
Photos on the website – weight and ALTs
Redirect Chain
Duplicate Content
Identification of subpages with a large number of outgoing links
Broken links
Generating a sitemap
Mass PageSpeed Insights
Pages without H1 header
The H1 heading is an important element of a web page, it provides uk companies email list robots and users with information about what the subpage is about. In order for Google to identify the main title, it should be marked in the code as H1. In Screaming Frog we will get information about the number of headings and the length of the text.
Title and meta description - duplications
Screaming Frog allows you to find duplicate titles and meta descriptions. After the crawl is complete, go to the Page Titles and Meta description tabs. The program allows you to filter results based on their duplication, absence, number of characters or pixels.
Title Analysis
Title Analysis (Source: Screaming Frog SEO Spider)
Number of words per page
An important element in SEO activities is content, without which it is difficult to achieve high positions. In the tool, we will verify the number of words in specific subpages and thus find those that have little content. The data can be found in the "Internal" tab and the "Word Count" column. Remember that the indicated numbers include all elements on the page, i.e. the menu, footer and other text blocks.