More results for your company: live marketing

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During the pandemic, many forms of communication were solidified among companies that needed to adapt to the global situation, and live marketing ended up becoming one of the most efficient strategies for achieving short-term results .

You may have seen a store page opening a live broadcast on Instagram , for example, with the aim of promoting and selling products, and this is one of the most effective forms of live marketing! Follow the article and learn more about this strategy:

What is live marketing?
The truth is that you probably already know what live marketing is, or a strategy that is extremely similar to it: promotional marketing . Those actions in the supermarket, which aim to inform customers that an unmissable promotion is happening, with a special display, music and everything else... these are great examples of this strategy.

Another common example is popsicle stick prizes, which reward customers with an extra product simply for consuming it. This type of reward for interacting with the brand is one of the main points of live marketing: action and short-term results.

The goal of the strategy is to create direct interactions greece whatsapp data between the brand and the consumer . In addition to being efficient in selling a lot and selling quickly , these actions also improve the consumer's brand perception and help keep your company's name fresh in their minds.

This objective is achieved through special events held by the brand, such as the example given above, and live broadcasts in the case of digital. The options for this medium, in fact, are even more diverse and require less investment.

These events allow for direct demonstration of products, and you should reward your audience for participating. Some companies also adopt the use of virtual reality for the audience to interact with the products, which can bring very positive results.

Another important point to consider is the impact that these actions have on customer loyalty . We often talk about how important it is to retain the interest of someone who has already purchased from you before trying to win new customers, and live marketing is an efficient way to achieve this.

How to use this strategy in digital?
We already gave you a great tip at the beginning of the article: incorporate live broadcasts into your strategies! Live broadcasts on Instagram are a great way to promote engagement on your page through live marketing, not to mention the great advantage of putting you at the top of your followers' stories list every time you start a broadcast.

In addition to being direct communication channels between brands and audiences, in the case of Instagram, live broadcasts also have the advantage of having their own tools for direct sales through live broadcasts. This can bring you immediate results, and you can make these broadcasts recurring events for your brand to maintain your audience's interest.

You can also combine live marketing with influencer marketing to produce even better results! Partnering with an influencer who is relevant in your field to host your live broadcasts can multiply your reach , increasing your chances of getting new leads and buyers.

Another important point to consider is the dissemination of content through live broadcasts. Complement your written content with podcasts and informative broadcasts , in addition to making this content available later for those who were unable to watch the live broadcasts.

Audiovisual media is much easier to absorb than written content, and you should produce it whenever possible for all your platforms. This shows your dedication to sharing rich content with your audience, in addition to helping you move your leads through the sales funnel more easily. As we mentioned before, it is important to offer a gift for the customer's participation, and it is worth preparing an exclusive e-book for one of your live broadcasts, for example.

Conclusion
Live marketing is a strategy that will remain strong even when the world returns to normal, so it is important that you learn about it so that you can incorporate it into your brand's actions to optimize your results. Like all marketing strategies, it takes a lot of planning to make it work.

Research in depth the topics you will discuss in your broadcasts, the times that are most likely to coincide with your followers' routines, and which giveaways and rewards will be of most value to them.