Defining character and context

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How to create a customer journey map in 5 steps:
Creating a customer journey map involves temporarily shifting the role of an employee or manager to that of a customer, followed by an analysis of all potential touchpoints. There are four main areas to focus on in the analysis process:

actions: what actions customers take at each step, and how they move on to the next step;

motives and emotions: why the client is motivated to move to the next stage, and what emotions he experiences while doing so;

questions, doubts or objections: what questions, doubts and objections prevent clients from moving to the next step;

barriers: what barriers may clients encounter that prevent them from taking the target action?

Based on these aspects, you can move on to cameroon telegram data building a strategy with the creation of a customer journey map:
At the core of every journey map is the customer. And for each organization, the map will have unique properties, depending on the characteristics of the audience. This includes both demographic data and psychographic tendencies in customer behavior. Based on this data, you can create a persona portrait. Use the recommendations in our article on the persona method to create a company persona profile. Then you will see what the user has to deal with before, during and after the purchase.

For example, when promoting a home exercise machine for weight loss, your persona could be Maria, a remote working mom who doesn’t have time to go to the gym but wants to get in shape for the summer.

To study her possible path on your site, you need to supplement her profile with details: Maria has a 10 month old baby who sleeps once during the day. She only has free time in the evenings, which she wants to use as much as possible for sports.

Creating a character and describing a situation helps you better understand the real path of the client through the site, which will allow you to adjust the position and description of objects on the site.