added mobile ads for all groups, adapted for viewing on smartphones;
launched advertising through the Campaign Wizard and a product campaign for the feed, as well as for the medical center’s competitors.
As a result, within two weeks after optimization, traffic to the site increased by 195%, the number of conversions increased by 167%, and the cost of an application decreased by 2 times.
2. How to keep users on a medical clinic website and increase conversion
Although search engines update their algorithms, there are principles that remain unchanged. Let's look at three methods of developing a website so that the content, meanings and interface themselves warm up the visitor to the application.
Strengthen the first screen of the site
In our experience, 80% of conversion depends on the quality of cameroon telegram data the first screen, where the offer is usually visible. The first screen of the site should convey the main meanings and reflect the advantages of the company.
In every project we use the formula for the selling first screen:
Keyword in the title + company advantages + feedback form
How to Increase Medical Website Conversion by 167% in 2 Weeks
Thanks to this formula, potential patients find the site easier by a keyword in the search and are warmed up by the listed advantages of the company. If the offer interests them, the visitor can immediately leave a request.
Search engines continue to use commercial ranking factors to assess the quality of a site and its relevance to users. If a landing page has good indicators, it will be higher in search results. This will increase traffic and conversions.
Search engine assessors pay attention to the following commercial factors:
Information about the business: availability of legal data, certificates and documents.