Once a visitor has entered the contest, the easiest way is to send them to a regular thank you page, but don’t rush to design it. It’s worth expanding its functionality: for example, add a coupon to reduce the friction effect . You can offer a coupon for a specific product or give a small discount on the entire range. This coupon will attract traffic to your landing page and, quite possibly, even end up in a purchase (not so bad, considering that you started with a free offer!).
Offer a coupon that will further encourage the user to move down the sales funnel, but don't offer a huge discount right away - get to know the customer gradually.
Add a coupon to your thank you page
If you use discounts on specific products, make sure you hong-kong phone number data tell users all the necessary information about them in the email. This is how you start an email marketing chain. Next, you remind the user that they can still redeem their coupons. Then it’s worth sending relevant content with product details.
This is a great opportunity to reach a new audience segment. A thank you page is the perfect place to keep the customer interested in your business. When combined with the right email message, this method can build a strong connection.
Read also: 10 Thank You Pages That Actually Work
3. Invite losers to free master classes and webinars
The contest participants have already shown interest in your brand, which means you need to take steps to collaborate. This strategy is especially good for consultants or any business that relies on personal interaction. Even if the user loses, you still emphasize their value to you by offering to ask a question that will be answered by a real industry expert. What’s more, you have a chance to advertise your services at the end of the webinar. Another advantage of a webinar is that it does not require a lot of preparatory work.
When sending a webinar invitation via email, focus on why the online event will be useful to users and why it is worth their time.
In the example below, Jonathan Fields uses a landing page to register for a webinar to tell his audience what topic he will be answering questions about. The contrasting orange call to action encourages visitors to register:
Jonathan Fields
You can also use another webinar format, as Mindsteps did: the company's specialists answer users' most pressing questions live.