Transactional: when they consist of a strong purchase intent (for example, “where to buy aspirin near me”)
commercial survey: this is data that is analyzed in order to decide whether or not to make a purchase, and from which supplier. Let's think for example about the search for reviews of household appliances, smartphones, films to recover on DVD or places to eat. They are typed by users predisposed to purchase but not in a way as certain as with transactional queries.
Of course, you already know that keyword analysis is a key component of understanding search intent , although the two are not actually the same thing.
In fact, keywords are “the form” with which the need germany whatsapp number database for information or the search for content is expressed, but the real needs can be implied by these terms.
A search term like “teeth cleaning” in theory aims at an exhaustive exposition of all its aspects (what it consists of, why do it, how it happens etc.) but in practice it brings with it other questions like:
How often should you have your teeth cleaned?
Is teeth cleaning painful?
what are the alternatives to teeth cleaning
How do you clean your teeth?
or “implicit” information needs. Understanding exactly what the real purposes that move people are, allows you to act positively on the user experience : if the texts are perceived as useful, you can reduce the bounce rate , increase the time spent on the site and encourage users to respond to the calls to action scattered throughout the content.
How much does teeth cleaning cost?
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sabarina38
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