Tips for delivering a killer sales pitch

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We’ve covered the basics and the technicalities:

Know who you’re talking to
Do your research
Be a human
Build relationships
Craft a strategic & compelling sales pitch
But here are some more quick tips for when you’re selling.

Be confident. When feeling unsure, your voice and body language may reveal a lack of confidence. Go into every sales pitch knowing you believe what you’re saying and being armed with the facts. There is no confidence boost like good preparation, so be prepared.

Be a storyteller — Research by Stanford University shows that people oman mobile numbers list remember stories up to 22 times more than facts alone. Remember this when presenting stats to your potential clients. Make the facts real to them. Form narratives around common pain in their industry and drive the point home with stories.

Listen to Understand — Don’t get so wrapped up in your strategy and templates that you forget to listen. Active listening is a powerful tool for relationship building and trust. Make sure you are listening to understand, not merely respond.

Be Calm and Clear—Knowing that you have mere seconds to grab and keep someone’s attention is difficult, so the understandable impulse is to talk as fast as you can. Instead, be calm. Speak at a measured pace and be clear and articulate when speaking. You are setting the tone for the conversation. So start it calmly, and your prospective buyers will likely mirror you.