Collection, processing and access to data

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Data collection, sampling
Data at the stage of entering the system is "rolled up", statistically "collapsed". It is no longer stored in "raw" form. Even Universal Analytics, which allows personalizing analytics, is designed south africa consumer email list only to receive aggregated data.

Limited set of events
There are serious limitations on tracking a large number of different events. There are also limitations on describing the dimensions of these events.

Data processing
The data is processed only once - when entered into the database, by the system itself. It is impossible to correct them or do a preliminary check. If something has changed in the business, erroneous data was entered for some period - nothing can be corrected, all statistics will be spoiled. However, by paying a considerable amount of money, you can correct this mistake.

Access to data
Data is aggregated (raw data is never provided or worked with). Data is provided in a disaggregated form, so it is often impossible to link one figure to another.



What do we need from web analytics at Completo?
1. Personification

For B2B, personalized analytics is very important because each person is a “big contract,” a “big deal,” a long stage of decision-making. It is necessary to single out each specific person, linking them to a phone number and orders in CRM. We recommend Universal Analytics, Snowplow, Woopra.