The phrase “marketing automation” sounds simple enough to hear, but until you actually experience the process and start using it, it’s hard to understand its power. Since this technology is still new to most marketers, there are a lot of myths surrounding it.
Myth #1: Marketing automation tools are too expensive and not everyone can afford them.
Some tools can actually cost over $1,000 per fast food email list month. But there are also less complex, so-called entry-level options that provide great opportunities to get started with as little as $50 per month.
Myth #2: Marketing automation tools are very complex.
Of course, if you had time to try marketing platforms before 2010, you will confirm that they were very clunky and difficult to use. As systems evolved, they became more accessible, and many new robust features were added. Also, most platforms allow you to link several systems to each other, which makes working with key metrics much easier.
Myth #3: Marketing automation has too little ROI.
Myth #4: Marketing automation is a series of emails (follow-up).
Just a few years ago, this statement had the right to exist. But now everything has changed. Today, marketing automation corresponds to the behavioral factor and allows you to personalize email messages based on various triggers and launch events that will not be associated with email mailings. For example, immediately send a notification to the company manager about a client warmed up to the required level who needs to make a call.
Myth #5: Marketing automation tools are only suitable for B2C brands and are not suitable for B2B or service-based businesses.
In fact, automation tools do not care who your client is: a businessman, the government, or ordinary citizens. With the help of these tools, repetitive tasks are automated, which fill the potential client with the necessary information, which subsequently allows you to transfer him to the category of real buyers.
Myth #6: The sales cycle is too complex and long for marketing automation.
The marketing automation platform engages the client, warms up his interest. And the task of the sales team is to press the already warm contact to the conclusion of the deal. You free your managers from working with those who are not yet ready to make a purchase, leaving this to the automatic system.
Myth #7: Marketing automation is just a fad.
Back in 2004, many believed that Facebook was also just a fashionable hobby. But since 2006, every self-respecting company has used this social network to promote and advance its business, although it is several years younger than marketing automation tools.