Promotion Content Marketing

[nusaiba127]

This is the main tool we use to promote the direction, it includes:

Development of a kind of SEO portal. In 2021, a “marketplaces” section appeared on the blog, where relevant content on this topic was systematically published.

The topics were selected taking into account the audience demand. Subsequently, the plan itself was modified, we began to focus on promotion

Coverage of the topic on our other platforms: social taiwan consumer email list networks, newsletters, tg-channel, etc.
External free publications, for example, on RB.RU.
A study that we conducted jointly with Modulbank and MaEd.
Creating video content according to the direction.
Lead magnets, for example, a selection of B2B marketplaces .
Packaging of cases, here is one of them:

1483-7.png


The leading expert in the field also gives lectures within the framework of the MBA programs at the Higher School of Economics.

The qualifications of the specialist and the willingness to invest in marketing play a major role. All materials on our website and blog are created based on Olga Bogdanova's expertise without involving third-party experts and authors. The key idea that was important to reveal is that the launch and development of a project on marketplaces includes a huge number of nuances. The information field is oversaturated with feedback, saying that everything is easy and simple: buy a product, throw it on the platform and wait. In reality, everything is not so, and we talked about this in detail:

how to promote on marketplaces and what tools to use in video format;
how to calculate costs and correctly formulate the price;
how to choose a niche;
how and why to analyze competitors;
when is the best time to create your own online store;
the main difficulties faced by sellers;
how to launch internal advertising on Wildberries and whether it is worth using external advertising.


We use all these materials in our sales funnel, which may look like this:

we attract an audience and launch a thematic webinar;
we are preparing a special offer for listeners;
we close on the KEV, within which we lead to a purchase;
If the sale does not happen, we continue to warm up the user with relevant materials and events.