Why does a company need customer reviews?

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Why are customer reviews so important? According to the results of numerous studies, nine out of ten potential buyers trust recommendations from other people much more than any advertising - especially imposed advertising. This means that consumer reviews are an extremely effective marketing tool.

True, there is a problem here. Most often, people voice their comments only when they are very unhappy with something. If the buyers are satisfied with everything, they usually food and beverage email list remain silent. Some do not have time to write a review, others consider it unnecessary, and others are simply too lazy.

But flattering comments from customers can bring significant profits to a business. Hence the question: where to get them? How to persuade customers to share their impressions of the company (positive, of course)? Let's try to figure it out.

We face the problem of choice every day. We decide what brand of car is better to buy, in which restaurant we will be able to try delicious dishes, what movie will be interesting. In order to choose correctly, we often look for customer reviews. The benchmark in the sea of ​​offers on the market often becomes the assessments of people who have already used the services or bought the goods that attracted our attention.

Customer opinions are a significant help in developing a business of any specialization. Consumer feedback is a strong and effective marketing tool used by both commercial and state companies. Positive customer feedback contributes to the formation of a good reputation. They are part of creating a positive image and increasing the prestige of the company.

The target audience's opinion of a particular company is largely based on consumer feedback. It is important to keep in mind that a simple "thank you" can be a significant contribution to the company's profitability.

WordPress Plugins for Conducting Customer Surveys

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There are several reasons why customer reviews are so important for businesses.

Increase in income
There is a real connection between profit and customer feedback. Let's say you're struggling to build a loyal customer base. If you don't get feedback, you'll never know why customers stop at one purchase. Feedback can help you understand what customers don't like — the product itself, its packaging, or the quality of service.

Do you have feedback from customers? This means you can save money on an expensive audit of the company's activities, since you will be told about the advantages and disadvantages for free. For example, after the opening of the new Pulkovo airport, a special group of people was involved in testing it, whose services were paid. But it would be possible to use feedback from ordinary passengers to correct service shortcomings.