Main advantages of the marketplace

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: audience, geography, logistics Access to a large audience
Marketplaces occupy 62% of the e-commerce market. About 50% of buyers search for products on them without using the classic search. Nuance: data on buyers is not available to the seller, i.e. we sell products impersonally.

Even small brands receive a credit of trust, since the marketplace has already established itself in the market. The buyer has a certain attitude towards the marketplace, as a large company that checks tunisia consumer email list its sellers and adheres to certain standards. However, it is important to consider that a person interested in a purchase will want to study information about the seller, so there should be additional information about the company on the Internet. Such resources can be social networks, blogs, a website or other sources. This is necessary to increase loyalty to the seller.



Wide geography and logistics
It is easier to sell products outside your region on the marketplace. Thanks to the wide geography and traffic flow, it is possible to quickly launch sales in large volumes.

However, the geography depends on the format of work with the marketplace you choose. The marketplace provides different options for storing and delivering goods:

You pack and deliver the goods to the warehouse yourself, and the marketplace takes care of storing and delivering the goods to the buyer. This option is suitable for those who do not have developed logistics and those who do not have a warehouse.
You store the goods in your warehouse/store and deliver them to the nearest sorting center or pick-up point. This is the OZON, Wildberries scheme. In the case of Yandex.Market, a taxi or Yandex courier comes to your warehouse/store and delivers the order to the buyer.
Suitable for those for whom the marketplace is not the main platform for selling goods, and for those who have their own warehouse for storage.
You use the marketplace as a showcase for goods and take on the storage of goods and logistics. Suitable for large companies with a developed courier service. And also for certain categories of goods: fresh flowers, food, etc.