Provide staff members with guidelines

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There are plenty of free analytics tools available to you – such as Google Analytics – to review your website audience, or Facebook analytics to assess your social media followers.

If you can successfully identify who your current audience is, then you know the types of people you need to try and reach with any advertising or customer growth activities.

Ultimately, you need to use these analytics iran rcs data tools to gain insight and knowledge on your customers, so that you can support and improve engagement.

On social media, for example, look at which types of posts generate the most likes, shares and comments.

Perhaps your followers love video content, and don’t tend to respond to updates with no image?

Use this insight to enhance your content strategy and create a great customer experience.

Managing your social accounts is not a one-person job. It needs to be a joint effort, from several members of your team.

One easy step you can take is to provide your staff with simple guidelines for managing your social media channels.

We recommend providing example responses for common enquiries. That way, as soon as a new question or comment comes through, anyone can respond using the scripted answer. That also helps your team know what tone of voice to use, which in your case is likely to be professional but friendly and engaging.