Google Updates Its Site Reputation Abuse Policy With New FAQs

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Late last week, Google added another update to its Site Reputation Abuse Policy, this time adding nine FAQs to answer questions many site owners have asked since Google launched the new policy in March this year.


Site reputation abuse policy recap
Google launched its Site Reputation Abuse policy in March 2024, along with the core algorithm update.

Google outlined what site reputation abuse is on its Spam Policy documentation page, which reads:

● “Site reputation abuse is the practice of publishing third-party pakistan mobile numbers list pages on a site in an attempt to abuse search rankings by taking advantage of the host site’s ranking signals. Such third-party pages include sponsored, advertising, partner, or other third-party pages that are typically independent of the main site’s purpose.”

The first update
Upon the initial release, site owners who contributed to third-party content could host it on their site. However, since the launch, Google has been reviewing and updating the policy to comply with what the tech giant says are “changing situations.”