Additional Ways to Fight Competitors with a Unique Selling Proposition

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Many still remember how they fought with competitors in the wild nineties, that absolutely all means were used for this, including illegal ones. Modern businessmen act more subtly, but no less effectively. In order not to lose your positions and emerge victorious, you need to prepare for the confrontation in advance. We will tell you how to fight competitors using the USP.

Creating a pseudo-unique selling proposition
If your online store is truly special and you have competitive advantages, that's great. But what if your resource is one of many and has nothing special? How can a client choose your high school coaches email list marketplace? There is only one way out - come up with your own difference and convince potential clients of it. Classic marketing examples are "cholesterol-free vegetable oil", "non-GMO products", "organic products", "antibacterial soap".

4 Additional Ways to Fight Competitors with a Unique Selling Proposition

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Maybe it would be better to brainstorm and formulate your effective message to the client? Let's assume that your online store specializes in selling fresh vegetables. This means that you can calculate the time it takes for the product to travel its route "garden bed - consumer". By the way, the Bonduelle brand uses exactly this message ("4 hours from garden bed to jar").

Let's say you offer moving services. How about the slogan "Our movers are always sober"?

Of course, it is quite difficult for sellers of impersonal goods, such as clothing, household appliances or food, to stand out. But even in this case, you can fight competitors using a unique selling proposition. This will require conducting marketing research, the results of which will help create your own image and formulate a pseudo-USP.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
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To make your message as effective as possible, you can conduct a mini-survey of customers, asking them to name the reason for visiting your store. Such tips and feedback from customers are very useful in most cases.