Exceed your new members’ expectations
Categorise your members into cohorts based on their profile, and develop tools and services that meet their needs; a sure-fire way to boost those enthusiastic referrals.
Communicate throughout the year
Establishing and maintaining a dialogue with your members will build trust and get them used to hearing from you. Email is a great format to do this but don’t forget about SMS too (all of these can be easily managed via LoveAdmin).
Email is a common belarus rcs data channel of communication. However, social media can be an incredibly powerful tool. Assess the demographics of your members and weigh up which channels will be most beneficial for you.
Be honest in your marketing
When you present your marketing messages, it’s normal to talk about yourself in the best light possible. However, make sure you deliver on what you promise.
Personalise where you can
Even when communicating to large numbers of people via email, you can still write in an engaging and personalised way. For example, set up your emails so each recipient is being addressed by their first name.
Create lead magnets
Downloadable guides, podcasts, and engaging blog posts are ideal lead generators. Make them accessible in exchange for an email address and invite the reader to opt into your newsletter.
Measure your impact
Don’t forget to measure the success of your content. Are members opening your emails? And if so, are they clicking on links? Do you get responses?
Decide what metrics are most important to your organisation then keep track of how you’re performing over time.
Have a content strategy
By grouping your content and marketing efforts into each stage of the membership lifecycle, you’ll be able to identify opportunities and establish your content processes. Discover how to improve your member journey.
Gather member feedback
Feedback helps you understand how your members feel about your organisation. It also gives you insights into how you can make improvements to common pain points, reduce membership cancellation rates, and increase renewals.