Use a logical, enticing layout. Start by highlighting your featured content first. Examples are an update from the CEO, changes to your services that impact members, or the latest must-know industry news
Include interactive elements. Polls and surveys are an easy way to engage with your members. You could also add an ‘Ask Us’ section where you answer members’ questions
Build a community. Ask for contributions to blogs or success stories to help members feel included and share experiences within the community
Your members should know when to expect a newsletter from you. Be regular and timely, whether that’s weekly, monthly or quarterly.
Lastly, don’t forget to measure the success of cambodia rcs data your newsletter. Are members opening them? And if so, are they clicking on links? Do you get responses?
Pay attention to crafting perfect member newsletters, and you’ll find your members are more satisfied, engaged, and willing to renew their membership year after year.
Just because members leave your club or organisation doesn’t mean it’s goodbye forever.
Once you’ve collected feedback on why your past members chose to cancel their membership, it’s time to take action. You can learn more about how to re-engage lost members in our article, How to re-engage lost members.
Sort your responses according to the pain points, and consider how to entice your audience to come back.
Here are some content ideas of what you could offer:
For inactive members, a tailored plan or access to useful tools could increase motivation levels
For people who simply don’t feel like your organisation is for them, insights into your newest offers like classes, workshops and benefits may make them willing to give their membership another go
Once you’ve decided how to address the feedback, you need to consider the best way to contact your past members. When you do, bear in mind the following.