At the fifth edition of the conference in the city on the Nile River, we could hear as many as eleven speakers, including:
Piotr Kantorowski from kancelariakantorowski.pl — talked about an uk b2b email database approach to concluding contracts using the Agile method ;
Ewelina Podrez from foxstrategy.pl — interested the audience with an interesting approach to website optimization and increasing CTR using emoji and structured data (schema.org markup);
Łukasz Chwiszczuk from mediagroup.com.pl — described what advertising campaigns in the Google search engine using Google Ads currently look like ;
Marek Jankowski from Mała Wielka Firma — emphasized the important role of podcasts when planning the future marketing strategy of every company;
Anna Ledwoń-Blacha from morebananas.pl — emphasized the important role of Customer Experience (all experiences with our brand) and the essence of communication between the customer and the brand ;
Piotr Michalak from grupa-tense.pl — described to us how important activities performed inside the website (off-page activities) are for good positioning , including internal linking and creating dedicated offer pages;
Monika Kołodziejczyk from think-digital.com.pl — emphasized the important role of Google Analytics and Google Tag Manager in collecting information about users entering our website;
Adrian Gamoń from adriangamon.com - told how LinkedIn helps in building business relationships by advertising our products and services;
Robert Niechciał from ignition.co — described his approach to gaining visibility in organic results using the Word2Vector algorithm ;
Piotr Zając from network-interactive.pl — emphasized the importance of optimizing content within the website in order to increase the website’s visibility in search results ;
Krystian Ficek from roxart.pl — at the end of the conference, he shared his ideas for lead acquisition using landing pages and advertising campaigns in Facebook Ads and Google Ads .