Kolbuszowa 2.0 – our report from the last edition
Posted: Sun Dec 22, 2024 8:44 am
On October 11, we had the pleasure of participating in the next and last edition of the “Kolbuszowa 2.0” event, where we could hear as many as eleven speakers and their interesting presentations.
At the fifth edition of the conference in the city on the Nile River, we could hear as many as eleven speakers, including:
Piotr Kantorowski from kancelariakantorowski.pl — talked about an uk b2b email database approach to concluding contracts using the Agile method ;
Ewelina Podrez from foxstrategy.pl — interested the audience with an interesting approach to website optimization and increasing CTR using emoji and structured data (schema.org markup);
Łukasz Chwiszczuk from mediagroup.com.pl — described what advertising campaigns in the Google search engine using Google Ads currently look like ;
Marek Jankowski from Mała Wielka Firma — emphasized the important role of podcasts when planning the future marketing strategy of every company;
Anna Ledwoń-Blacha from morebananas.pl — emphasized the important role of Customer Experience (all experiences with our brand) and the essence of communication between the customer and the brand ;
Piotr Michalak from grupa-tense.pl — described to us how important activities performed inside the website (off-page activities) are for good positioning , including internal linking and creating dedicated offer pages;
Monika Kołodziejczyk from think-digital.com.pl — emphasized the important role of Google Analytics and Google Tag Manager in collecting information about users entering our website;
Adrian Gamoń from adriangamon.com - told how LinkedIn helps in building business relationships by advertising our products and services;
Robert Niechciał from ignition.co — described his approach to gaining visibility in organic results using the Word2Vector algorithm ;
Piotr Zając from network-interactive.pl — emphasized the importance of optimizing content within the website in order to increase the website’s visibility in search results ;
Krystian Ficek from roxart.pl — at the end of the conference, he shared his ideas for lead acquisition using landing pages and advertising campaigns in Facebook Ads and Google Ads .
At the fifth edition of the conference in the city on the Nile River, we could hear as many as eleven speakers, including:
Piotr Kantorowski from kancelariakantorowski.pl — talked about an uk b2b email database approach to concluding contracts using the Agile method ;
Ewelina Podrez from foxstrategy.pl — interested the audience with an interesting approach to website optimization and increasing CTR using emoji and structured data (schema.org markup);
Łukasz Chwiszczuk from mediagroup.com.pl — described what advertising campaigns in the Google search engine using Google Ads currently look like ;
Marek Jankowski from Mała Wielka Firma — emphasized the important role of podcasts when planning the future marketing strategy of every company;
Anna Ledwoń-Blacha from morebananas.pl — emphasized the important role of Customer Experience (all experiences with our brand) and the essence of communication between the customer and the brand ;
Piotr Michalak from grupa-tense.pl — described to us how important activities performed inside the website (off-page activities) are for good positioning , including internal linking and creating dedicated offer pages;
Monika Kołodziejczyk from think-digital.com.pl — emphasized the important role of Google Analytics and Google Tag Manager in collecting information about users entering our website;
Adrian Gamoń from adriangamon.com - told how LinkedIn helps in building business relationships by advertising our products and services;
Robert Niechciał from ignition.co — described his approach to gaining visibility in organic results using the Word2Vector algorithm ;
Piotr Zając from network-interactive.pl — emphasized the importance of optimizing content within the website in order to increase the website’s visibility in search results ;
Krystian Ficek from roxart.pl — at the end of the conference, he shared his ideas for lead acquisition using landing pages and advertising campaigns in Facebook Ads and Google Ads .