Once consent is given though, make sure you capture your members either smiling or in deep concentration as they master new skills. If you’re a dance school, then post progression videos each week so parents can see their kids improve. If you’re a football club then try to video matches so you can show highlights. Also, record training sessions and showcase any skills you’re working on. Videos on Facebook can be shared to WhatsApp, so also set up a WhatsApp group so the video can be shared far and wide.
Another fantastic way to use video is to ask members or parents to share their good experiences and what they enjoy about the club. Personal testimonials are an incredibly powerful way to grab the attention of potential customers or members.
It’s possible to directly target anyone who has mexico rcs data watched your Facebook videos. So, if you’re running an ad campaign, you can use that information to target those specific people. Anyone interested enough to watch your video may well be curious about joining your organisation.
Utilise the services tab
Your Facebook services tab, found by clicking the Edit Page thumbnail, allows prospective customers to see exactly what your club offers. For example, if you’re a rugby club, you can show that you offer touch as well as full contact rugby, or if you run a dance studio you can show you do ballet, tap, jazz, hip hop and ballroom – all in your services tab. You can also display your class prices and times there so that as much essential information is instantly accessible as possible.
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A great way to advertise your offering or even upcoming events is to create a bright, eye-catching banner that includes a CTA or Call to Action button. For example, your banner could say, “Join us for our Easter training camps”, include all the relevant information and have a little blue, “sign up” or “book now” button so potential customers can book easily from your home page.