Developing an Internet Marketing Strategy

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At this stage, we must conduct an analysis of the company's current Internet marketing to record current performance indicators. Advertising channels and how effectively potential customers on your site are converted into real customers are analyzed.

It is very important at this stage to study the formed demand for your product on the Internet. This is how your customers are looking for a contractor to solve their problems.

Competitor analysis is also important . Thanks to our colleagues, we can learn a lot of useful information: how they position themselves, what Internet marketing tools they use, how much money they spend on it, what elements of interaction with the target audience are used on the site, etc.

With this information in hand, you can move on to developing an Internet marketing strategy.


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After we have created a promotion strategy, a strategy is developed and tactics are planned for each of the advertising channels (search engines, social networks, email marketing, content marketing, etc.).

Website design Site structure
If you plan to use search engines to promote your benin consumer email list website, then at the website design stage you need to select all existing search queries for your business.

Using the database of these requests, we create a site structure that is optimal for search engines. In the long term, a site filled with unique texts can bring in several hundred or thousands of targeted visitors daily, for whom you will no longer have to pay money from the company's marketing budget.

Technical task
Just as it is impossible to build a reliable house without design, it is impossible to develop an effective website without technical specifications.

At this step, the technical capabilities of the site and the requirements for the site page layouts are described in understandable language (for people who are far from web development).