Step-by-step instructions on how to create a new Business Manager on Facebook*
To understand the capabilities of Facebook*, you need to understand its structure.
Facebook* account is divided into:
social account;
business manager (management tool).
The overwhelming majority of social network users use only a social account, which is also divided into:
social profile (this is a personal page, created by most users);
advertising account.
Without understanding the differences in concepts and their purpose on Facebook*, it is easy to get confused. To use all its capabilities , you need to understand the terminology of the platform.
We will follow from the smallest linkedin data business unit to the largest.
FB for business
Fanpage (fan page). This is an advertising page on Facebook*. If the page on Instagram* is designed as a business account, then it can also be linked to Facebook* and this will also be a fanpage.
An advertising account (aka AdsManager, advertising cabinet) is the account from which advertising is distributed, advertising campaigns are edited, and performance indicators are analyzed. One business account (see below) is entitled to one AdsManager. However, if the company has an impeccable reputation on Facebook*, then this trust is marked by an expansion of the limit.
A business account is a platform that allows you to manage your advertising accounts (cabinets). This is a company page. One Facebook Business Manager* allows you to create up to five business accounts.
Facebook Business Manager * is a system, a web interface that allows you to consolidate and manage the entire structure of advertising and earnings: business accounts, advertising accounts, advertising pages - fanpage, connected pages from Instagram*. One account on Facebook* allows you to create no more than two Business Managers.
Advice: To make a good profit from working with FB*, you should clearly understand the terms.
Currently, many Facebook* arbitrageurs are switching from the classic Business Manager to the improved BusinessSuite. It was created to replace BM, and even the old links lead to the page of the new service. Many believe that it is more perfect, simpler and more convenient. In addition, you can work with Facebook* and Instagram* accounts at once. When using Business Suite, the system still retains the ability to switch to Business Manager.