Direct mail was once a form of lead generation. Some marketers foolishly wrote it off as a relic of the pre-digital era. It is not. The evidence of direct mail’s current usefulness is the many millions of pieces that are delivered to mailboxes every day of the year except Sunday.
When done correctly, direct mail can geographically target customers based on zip code, home ownership status (mailing only to homes or apartments), car ownership status (using car owner lists), commercial property owners, and more.
Use your own mailbox as an example. If you receive rcs data russia a coupon for 50 percent off dinner at a new restaurant across the street, wouldn't you tuck it into your purse or wallet just in case?
Direct mail is alive and well, although rumors of its death have been greatly exaggerated. Using geographic, targeted direct mail can be one of the least expensive ways to reach new customers.
A person reading emails
Attracting potential customers can be difficult. The key word is “attention.” For marketers who pay attention to their website, are willing to use direct mail, write compelling calls to action, leverage the power of relevant blog content, team up with social media influencers, take the time to create a relevant email newsletter, offer free digital samples , enable live chat, host live events, and view all associated expenses as long-term investments can make all the difference.