Finally, the most important aspect in my opinion. It has to be a personal fit, after all, a mandate usually requires very close cooperation between the customer and the agency. The agency has to know what issues the company is currently concerned with, has to know the interests, has to be able to speak for the customer. When choosing an agency, you should make sure that you are dealing with people during the pitch who will also be there for you in your day-to-day business.
What is important from an agency perspective when working with clients? What does the company need to do to ensure that the collaboration is successful?
The understanding that you armenia telegram screening have to actively participate. Especially when there is no longer an internal PR manager acting between management and the agency. But also ensuring that the internal contact person is easily accessible and the willingness to proactively share information from the company with the agency are very important elements of a functioning and successful client-agency relationship. At Drunk Octopus Communications we have had the best experiences with the setup of being seen as an extended team and working as closely as possible with the client - whether as a sparring partner, a supporting workbench or an outsourced press spokesperson. We try to avoid mandates in which every jour fixe is like a report and in which phone calls serve more as a justification than for generating ideas and reaching agreement.