B2B Lead Generation Trends in 2025: What Marketers and Business Owners Can Expectc

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B2B Lead Generation Trends in 2025: What Marketers and Business Owners Can Expect
Sergey Sukhoplyuev
Sergey Sukhoplyuev, Head of the Traffic Unit
January 10, 2025
Content
Marketing and sales in B2B are not a one-time deal, jamaica consumer email list but a long-term partnership
Trend 1: Head-on sales don't work anymore
Trend 2: Lengthening the deal cycle
Trend 3: Offline Events and Partnerships
Trend 4: Workforce instability and talent retention
Trend 5: Using New Traffic Channels
Successful B2B lead generation depends on personalization
B2B marketing and company promotion strategies inevitably transform in line with the market and economic situation.

Sergey Sukhoplyuev, head of the Traffic Completo unit , spoke about how new trends will change the approach to lead generation.