Preparing the technical specifications for each piece of content

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Step #9.
To create quality content, it is necessary to develop technical specifications (TS) for each unit of content so that the authors and the content marketing team remain on the same page and move in the right direction to achieve business goals.

In the technical specifications, include the main goals of the content, target audience, key messages, format, volume and deadlines.

Determine what channels will be used for distribution and what metrics will be used to evaluate effectiveness.

For example, the technical task for an article on a website is prepared by SEO specialists. It is important to display the topic of the article, headings, description, keywords and recommendations for words and parameters: text volume, uniqueness, general recommendations, page structure:

template tz.jpeg

Example of a template for a technical task. Image luxembourg consumer email list from the author's archive

The article we prepared for the Client using the technical specifications compiled according to the template above:

article.jpeg

Source

We recommend developing a similar “story” for each platform that was included in the channel interaction scheme, because each of them has its own requirements.