How to Achieve Synergy Between Marketing and Sales

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Who drains leads: marketing or sales? An eternal question, an eternal debate.

The Calltouch platform shared the results of its research on the interaction between marketing and sales:

23% of respondents believe that most often both parties avoid responsibility and therefore shift it onto each other;
the culprit is unforeseen circumstances, as 24.6% believe. Mars in Venus or a lunar eclipse, not specified;
19% “blame” the management, 17.8% believe that the market situation prevents them from achieving their goals;
12.6% of managers and 11% of marketers admit their mistakes.
You can find even more interesting facts in the study itself.

But we know for sure that marketing and sales mexico consumer email list departments can work together: Artem Elisov, Commercial Director of Kompleto, told us how to combine their efforts to successfully close deals in this article .