Why does business need content distribution?

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Content distribution is, simply put, its distribution on the Internet across various platforms.

It’s not enough to write an article and publish it on your blog – you need to provide a link to it on social networks, post it on external platforms so that the target audience can see it.

For B2B companies, distribution is critical: business to business is not like selling pasta on sale. B2B has a long deal cycle, and during this cycle, you need to warm up the potential client in every possible way, demonstrate your expertise, and build loyalty. And content is best suited for these purposes!


If a client periodically sees the company's content in his information field, if he likes this content, he will inevitably become more loyal. This means that his information field needs to be filled, and this can be done by appearing on different platforms.

Why else is distribution needed?

Increase brand awareness. Again, if you constantly “ panama consumer email list shine” in the information field, over time the target audience will begin to recognize you. One website is clearly not enough for this: all available distribution channels should be used - external platforms, social networks and media. And well-known brands always win over no-names.
Increase reach. Everything is simple here too: the more channels your content is posted on, the more chances it will be seen and read. Not every site can boast good traffic, and the likelihood that people will specifically go there in search of fresh content is small. Omnichannel is the solution: more platforms mean more reach and reactions in the form of likes, comments, and reposts.
Increase traffic to the site. Usually, when distributing, external links leading to your site are packed into the content. This provides additional transitions.
Increase conversions. Yes, it is more difficult to get conversions from articles than from direct contextual advertising. However, they exist: with the right approach, you can set up successful lead generation. The text should contain links to product pages, native advertising of the product or service.