Ways to promote on Yandex Market

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Of course, Yandex Market tries not to lose to its competitors and offers sellers various promotion methods.

Sales Boost
The main type of advertising that Completo uses to promote Clients on this platform is sales boosting .

There are currently two options for such promotion: with payment for sales and with payment for impressions.

Our Team uses advertising campaigns with payment for sales. What does this mean?

You launch an advertising campaign, set the rate you are willing to pay when purchasing a product. When setting up an advertising campaign, you see recommended rates from Yandex Market and the share of impressions that the product can receive at this rate. The recommended rate for the maximum share of impressions is formed by YM algorithms portugal consumer email list taking into account the rates of sellers who are currently participating in the auction. If there is not enough data to calculate rates, YM will not show them.

After this, the product is displayed in specially designated places in the marketplace results, as well as in the YAN (Yandex Advertising Network) and on partner sites.

That is, Yandex Market also generates traffic from external sources. For example, it shows products to Yandex GO users, including those that they were interested in or added to the cart.

Important : We recommend launching a separate campaign for each product, even if they are of the same type, since the advertising conditions are often different for each product.

In the image below you can see that the small tiffany cosmetic bag with maximum reach is showing at a rate of 5.8%:


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