Expanded incoming traffic through all major marketplaces

[nusaiba125]

If at the start of cooperation the Client only had a store on Ozon, then during the interaction it was possible to realize his business goal and launch sales also on Wildberries and Yandex Market, which allowed to significantly increase the volume of incoming traffic and orders received.

Currently, the selected marketplaces sell goods using all possible schemes: FBO (from the marketplace warehouses), FBS (from the seller’s warehouses), express delivery.

This scaling led to the Client deciding to increase production capacity in the first half of 2024. At first, additional equipment was purchased, and soon it was necessary to move to a new, larger premises.

Tested and optimized the use of internal promotion tools on sites
For a long time, internal advertising on marketplaces with payment per CPM (1000 impressions) did not bring the expected result to the Customer.


To improve the situation, in addition to analyzing and senegal consumer email list optimizing content, the scheme for using the internal advertising capabilities of trading platforms was changed, which became possible thanks to a thorough study of their operating algorithms.

In practice, we see that on Ozon, products in the mid-price and higher price segments respond poorly to promotion using the “Stencils” mechanics: there are many impressions, but few or no clicks and orders.

However, after Ozon made changes to the mechanics and introduced payment for clicks, "Stencils" became an excellent tool for assessing the quality of the card: if there are many impressions, but the CTR is low, then you need to analyze the main photo, price, product rating; if the CTR is acceptable, but the conversion to order is low, analyze the remaining photos, the last 10-15 reviews, the product description. This way you can understand what the target audience lacks to make a decision in favor of a purchase, and what repels them.