As a result, Cards Against Humanity became

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This scheme is well suited for SaaS because users can pay for the product at a discount upfront and use it for several months on more favorable terms.

Launch a crazy campaign
Few can match the high-profile game Cards Against Humanity in this regard. All you have to do is visit 99percentoffsale.com and everything else will pale in comparison.

On the first screen, we are promised a 99% discount on Cards Against Humanity, and in the frame, a running line shows phrases of the most diverse content - from swear words to the idea that "Death is the ultimate savings."

But the most interesting part starts on the second screen. It shows a circular video clip, the main character of which is dressed in a bulging red suit that covers even his face. It's quite funny to watch the character's adventures.



The site can be broken down into quotes: “We took peyote and wrote this,” “As the ancient Mayans predicted, savings of this magnitude only happen once every thousand years. Act now while supplies last,” etc. Although the site does have discounts that are presented as real. For example, a red 2015 Ford Fiesta for $97.5.

Sell ​​more, not less
Another trick from Cards Against Humanity, which made them famous among marketers. During one of the "Black Fridays", instead of a discount, they raised the price of the game by $5 and urged "not to miss the sale that happens once in a lifetime." Many thought it was a fake, and Amazon did not dare to give the go-ahead for such a promotion for a long time.



famous and was actively written about on Twitter brazil number data and Tumblr, on Reddit. Even news agencies wrote about the campaign. So the fame of Cards fully justifies such a crazy landing page.

Prices aren't always raised just to get hype. For example, the accessories and footwear brand Allbird did it to draw attention to the problem of drastic climate change. The company called for "breaking tradition, not the planet" and raised prices for the entire collection by £ 1. Proceeds go to the Fridays For Future movement, which deals with climate issues.



Laugh with your customers
Everyone loves it when a brand can laugh at itself or launch a fan-driven campaign. This approach helps overcome skepticism about Black Friday. An example of this is the brand Chubbies, which sells shorts.

The hero of their ad is a man lazing on the couch after Thanksgiving. He ate a whole turkey and urgently needed comfortable shorts. Agree, this speaks much more convincingly about comfort than a dozen words.