There are different types of benchmarking, depending on the objective to be achieved. The literature lists several basic types of benchmarking:
process benchmarking - This type of benchmarking is intended to improve operational management,
Product benchmarking - enables imitation total oil and gas company canada whatsapp number strategies to be applied in the product field,
Functional benchmarking - is looking for benchmarks for individual company functions that we want to improve,
Organizational benchmarking - helps identify areas for improvement in company operations,
Strategic benchmarking - involves comparing the vision, mission and strategy of companies to identify the key factors of their success in the market,
Internal benchmarking - involves comparing the results and the way in which the same functions are carried out in different parts of the organization,
Competitor benchmarking - compare our company to our competitors in the market.
The most commonly used types of benchmarking are competitive (external) and funcional evaluación comparativa . External benchmarking allows us to compare our company with the best in the market, allowing us to identify areas where we can improve and increase our competitiveness . Functional benchmarking, on the other hand, allows us to find the best practices in our sector and adapt them to our company. This allows us to find already proven solutions and adapt them to our needs.
To make good use of benchmarking, it is important to precisely define the objectives to be achieved. Next, the appropriate type of benchmarking and comparison sources need to be chosen. It is important to carefully examine and analyse the results of the benchmarking and implement appropriate changes in the company. Benchmarking is not a one-off tool, but a continuous improvement process that should be used regularly to maintain and increase the competitiveness of the company.
Benchmarking is a method of comparing one's own activities
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