#bb #researchshare On Xtop Performers Also Share Similarities indian mobile numbers list In How They Implement Their Content Marketing Programs:almost All (%) Top Performers Measure Their Content Performance (% Of The Least Successful Do).four Out Of Five Top Performers Use An Editorial Calendar (Only Half Of The Least Successful Do).here’s The Thing:limiting Goals To Brand Awareness And Top-of-funnel Activities Marketing Work. Content Marketing Also Must Connect To The Core Business Purpose – To Serve Customers And To Have An Impact On The Bottom Line.
Customer Journeys Are Anything But Linear These Days (Were They Ever?). Don’t Expect Them To Connect With Your Thought Leadership Content And Follow You Neatly Down Path To Purchase. But You Better Be Sure To Have Great Content For Them Whenever And Wherever They Decide To Check In With You. Can They Count On You?#contentmarketing Must Connect To The Core Business Purpose: Serve Customers And Affect The Bottom Line, Says @editorstahl Via @cmicontent.share On Xtop Performers Get That – They’re More Likely To Generate Sales/revenue And They’re More Likely To Nurture Existing Customers And Subscribers.