Google's March update recently came to an end, bringing significant changes that aim to improve the quality of content presented to users.
Therefore, we present here its characteristics, which are of utmost importance for SEO strategies .
What changed with the March 2024 update?
In March of this year, Google implemented a series of adjustments to its core systems aimed at improving the way content is evaluated and ranked. This update, which took 45 days to fully implement, focused primarily on reducing low-quality and unoriginal content.
According to official announcements , there has been an estimated 45% decrease in this type of content in search results, which represents a significant improvement over initial predictions of 40%.
These changes not only reflect Google’s ongoing linkedin data commitment to promoting high-quality, useful information, but also directly impact website owners and content creators who need to adapt to these new requirements to maintain or improve their online visibility.
What are the impacts on corporate websites?
The recent algorithm update may have caused significant changes in traffic for many websites . This is due to changes in the criteria for evaluating content, which now prioritize originality and relevance to the user even more.
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For content managers, it is essential to understand that there is not necessarily something wrong with the pages that have seen a drop in rankings. However, it is essential to review and adapt the content to align it with the new guidelines.
For those whose sites have been negatively impacted, Google suggests taking a closer look at your most visited pages via Google Search Console. Checking your pages’ position in search results and organic traffic can provide important insights into what can be improved.
Furthermore, small fluctuations are normal and expected, due to the dynamic nature of the web and search algorithms.
Strategies for adapting to the new guidelines
We now show you some best practices for maintaining good results after the update is complete.
Focus on quality content : prioritize the creation of content that is genuinely useful and informative for the target audience, avoiding techniques that only aim at search engine optimization.
Constant review and update : Keep content up-to-date and relevant, adapting to new trends and user feedback. This not only improves user experience but also strengthens your website’s position in search results.
Use analytics tools : Use tools like Google Analytics and Google Search Console to monitor your website's performance and identify areas that need improvement or adjustments.
Finally, it’s essential for businesses to understand that Google updates are ongoing and often not announced in detail in advance. Therefore, a proactive approach to online content management and constant adaptation to SEO best practices are key to ensuring that your website not only survives, but thrives in today’s digital ecosystem.