Forums, still alive? Make way for Facebook groups!

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Having an influencer-based strategy requires a bit of budget, because you will have to equip the person, give them exclusive offers, etc.

With the advent of Facebook groups, forums have been somewhat forgotten.

There are nevertheless some heavyweights in the field such as the Cheval Annonce forum or that of the FFE.

Investing time to communicate in these forums can be interesting. If only because you will surely learn a lot about your persona!

Facebook groups are a great opportunity to engage with romania whatsapp number database your audience, help them when needed, and create conversations. The more visible and relevant you are in your interventions, the more people will come to you, subscribe, and one day buy.

Because your positioning will be the right one, for the right person at the right time. And it will be differentiating.

In both cases, be careful, it is not a question of communicating in "advertising" mode all the time at the risk of making you look very bad and even banned...

There are obviously other interesting communication levers for equestrian online stores : SEO of course, essential for being well positioned on Google, but also AdWords, Facebook advertising, etc.