Paid Social – The focus of paid advertising continues to move towards social networks

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Reach the potential target group wherever they are: Advertisements on social media platforms such as Facebook, Instagram, Twitter or YouTube are becoming increasingly important.
Paid social is one of the PPC trends for 2022 and should not be missing from any well-thought-out marketing strategy in the coming year . After all, it is a comparatively inexpensive method of attracting attention, presenting offers or services and increasing your own reach. Because even if the cost-per-click principle applies to paid social, the CPC here is significantly lower than that of paid search.

In addition, the tools for placing ads (e.g. Facebook Ads Manager) can be used to specifically influence the display of the ad. This makes it possible to clearly define the target group to whom the ad should be displayed in advance of distribution. If you want to set yourself apart from the competition, you should definitely consider paid social as part of your online marketing measures .

TikTok Advertising as the “next big thing” in social media advertising?
There is no doubt that social networks such as Facebook and Instagram cyprus mobile numbers list are leading the way in the field of paid social media. But when it comes to PPC advertising, there is now a new competitor: TikTok, the world's leading and constantly growing social media platform for short videos, offers advertisers the opportunity to address the potential target group via video ads and thus communicate with them interactively.

Like all other channels, TikTok is billed based on impressions, which is why it strictly speaking falls under paid advertising. In addition, the channel is strong in community building, storytelling and branding.

Globally, TikTok has 1 billion monthly active users. In Germany, the number of users is almost 15 million. This number has almost tripled since 2019, although it is assumed that this number is even higher. The TikTok ad manager only shows the reach for users over 18 years of age.*