Possible topics for your thesis in online marketing

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Basically, online marketing describes all marketing activities that are carried out over the Internet in the broadest sense. Since hardly anyone can get by without the Internet in their everyday life, there are hardly any limits to the topic of your bachelor's or master's thesis.

In case you are still looking for a suitable topic area, we have briefly summarized what we consider to be the most important areas of online marketing below.

social media
Social media activities for marketing purposes are very diverse. For albania mobile numbers list most people, classic social media marketing means communicating with the community and target group via common social media (company) channels on Facebook, Instagram, Pinterest, LinkedIn & Co. A large and powerful part of social media marketing is social media advertising. Here, number- and target-based advertising is placed on the common platforms, for example to increase brand awareness or to generate sales and contacts.

display advertising
Ever since advertising was introduced on the Internet, display advertising has been one of the classic online marketing channels. While in the beginning classic publisher websites were marketed directly via banner advertising and advertisers booked advertising placements on a click or CPM basis, for example, websites are now mostly marketed programmatically and target group-oriented, so that advertisers no longer define where they advertise, but rather who they want to reach. This subject area is very dynamic and offers a lot of potential for theses.

search engine advertising
When people talk about online marketing, they are most likely thinking of paid advertising via search engines such as Google, Bing, etc. The scene typically talks about search engine advertising (SEA). These are paid advertisements on search engine results pages ( SERPs ), which are usually displayed on booked keywords and are paid for on a click basis. Topics for theses can, for example, deal with keyword and bidding strategies or include search engine advertising as part of a marketing strategy.