This tool allows you to run advertising campaigns across all Google services — from Search and YouTube to the Display Network, Discover, Gmail, and Google phone number user finder philippines Maps. In 2024, new AI-powered features were introduced for Performance Max campaigns:
Customer Value mode. Available in beta, this mode makes it easier for advertisers who have selected the appropriate campaign objective to acquire new customers. In addition, Search Ads 360 users can now set up new objectives with a focus on customer acquisition.
Customer retention goal. This feature, also in beta, aims to win back lost customers through strategies built on behavioral patterns analyzed by artificial intelligence.
Detailed demographics. The new audience analytics section provides data on the age and gender of users, allowing you to improve targeting and attract a more relevant audience.
Budget pacing insights. This feature helps monitor ad spend in real time and predict conversions, allowing advertisers to adjust their spending strategies.
Account-level IP address exclusions. The ability to exclude specific IP addresses (for example, your own company or client addresses) helps reduce costs from unwanted ad clicks.
Final URL expansion. In beta, this feature allows advertisers to test changing the final URL to see if it leads to better results by using a more relevant landing page.
In May 2024, the Asset Generation feature was also launched (available to users who have selected English in their account settings).
Asset Generation allows you to create asset groups when creating or editing a campaign in just a few clicks. To do this, go to the "Create assets" section and enter the final URL. Google AI will automatically generate information about products or services, select titles, descriptions and images. Advertisers have the ability to delete or edit assets that do not meet their criteria.