6. Put conversion tracking through its paces.

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A test order should be carried out at regular intervals for several reasons. After various adjustments to the website, the tracking should be checked once to ensure that no tracking code has disappeared from the page. Especially before important periods such as the Christmas season, it is important to ensure that everything is running smoothly from a technical point of view. Nobody wants to waste their budget without being able to filter out at the end what the advertising measures have ultimately brought in.

During the test order, the shopping cart processes can also be examined again. Some steps can be summarized for the sake of simplicity, or other steps can be divided into several phases for clarity. If you have integrated Analytics, you can also take a close look at the bounce rates after each step in the purchase process after setting it up correctly, so that you can make initial assumptions. Analytics users should also definitely check how conversion tracking is integrated in AdWords: Is AdWords conversion tracking used or are goals imported from Google Analytics? Are conversions included in the columns that shouldn't actually appear in the KPIs?

Also consider the Safari update, which means that cookies that hungary mobile numbers list have been set disappear after 24 hours. Even if Google AdWords has already reacted to this and adjusted the conversion tracking, this should be checked again with an eagle eye and adjusted.

7. Update your landing pages and creatives.
Often, last year's campaigns are simply reactivated for the next Christmas season - including the old landing pages and creatives. This process is simple and time-saving, but it can also lead to errors. It is therefore important to ensure that the year figures - if available - are also updated and that the offers on the landing page and creatives are still up to date. However, we recommend creating new advertising materials and adapting the landing pages accordingly so that the overall picture is consistent.

Use different variations and the testing tools that Google AdWords provides you with. A/B tests in relation to the landing pages and the creatives help even more to draw conclusions about performance and usability. If clear findings are already emerging here, these can of course be included directly.