3. Target Impression Share

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Not all PPC campaigns are focused on direct sales and conversions. Some brands look to drive search ad impressions as a way to increase demand and awareness for their brand and their services. And these ads have proven to help generate new leads. To maximize your ad impressions on the SERPs, optimize your bids with target impression share bidding.

As part of this Smart Bidding strategy, you can choose to have your ads singapore consumer email list appear at the "top" of the search results page, near the top, or anywhere on the page. Customers can adjust these targets as needed, so your ads may appear at the top of some search results and in the sidebar of others.

Device optimization is especially important with this strategy. Target impression share bidding improved total cost per click on both mobile and desktop devices. However, because bidding was directed to lower-cost mobile users, the campaign saw an 87% increase in mobile spend. Because target impression share bidding is based on real-time data, it will override manual campaign bid adjustments. The only exception is that you can turn off mobile bidding.


4. Maximize clicks
Like target impression share, maximizing clicks as a smart bidding parameter isn't inherently focused on improving conversion rates, however it is still a valid bidding strategy for PPC campaigns.

By maximizing clicks, Google will adjust your bids to capture as many clicks as possible within your average daily budget parameters. Driving significant traffic to your website can serve as a valuable technique to gather data for future campaigns as a basis for moving to target ROAS or target CPA bidding. Driving more consumers to your website can help strengthen your brand and build your list. This is a valuable strategy for B2B companies who trust more personalized sales calls.

According to PPC Hero, while maximizing clicks is generally successful in increasing total clicks and is also typically successful in reducing campaign costs per click, these campaigns may result in fewer conversions. Like target impression share, maximizing clicks campaigns should focus on attention and leads rather than actual sales.

This campaign option allows for some manual adjustments: The ability to schedule your ads to appear on specific days and times.