user reviews increase trust in the resource, give other visitors more information about the product/service, and give you prompt feedback;
if the visitor is really interested in the answer, he will rather express his opinion directly to the brand, here and now, and not take it to review sites. By closing the communications within the site, you partially stop the spread of negativity throughout all the nooks and crannies of the network;
the presence of such a section has a positive effect on behavioral factors and the ranking of the site in search engines.
SERM service, reputation marketing from Ingate
4. Create a topic for reviews in the official group in social networks with a title close in content to the main brand query ("brand + reviews"). For example, in VKontakte such topics are created in "Discussions". In Facebook*, you can connect the "Reviews" section in the community. But for many it is not active, because the owner of the group cannot delete a review and rating; if there is a surge of negativity (not necessarily natural), then all that will remain is to respond to it.
5. Maintaining information platforms that can rank well for certain queries, such as a blog based on a websiteor forum.
6. Promotion of managed sites , PR materials to the top of search results and, as a result, displacement of negative, uncontrolled resources beyond the top.
7. Removing old negative feedback from managed sites cameroon telegram data that are already at the top (if the reviews are false and tarnish the brand’s reputation).
8. Creation and placement of positive and neutral content , involvement of agents of influence in the placement of positive content on popular resources.
9. Registration of the company in catalogues , directories, geoservices, etc.
Leading ORM specialist Ingate
SERM covers the search results, and in several search engines at the same time, and works to ensure that there is a positive image of the company there. At the same time, SERM does not concern what happens in social networks, blogs, forums, etc., if these pages are not at the top of the search results.
But just posting positive reviews on sites is not SERM. Be careful, read the contracts and lists of contractors' work carefully.
Pros and cons of SERM
Search Engine Reputation Management (SERM) has its advantages and disadvantages. Among the advantages are: