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By optimizing your presence on Google My Business, you will automatically appear in the listings, just like a pizzeria when searching for restaurants near me.

Should I pay Google to rank higher?
Of course. Google Ads is another tool that can generate qualified customers, but we don't recommend using it right away, before you've done your homework and research on the keywords that will generate business.

Google launched AdWords in 2000 and revolutionized the way online marketing is done.

Today called Google Ads, it is one of the platforms that allow businesses to distribute their message.

And the real estate world is no exception.

The benefit of Google Ads, unlike expensive and traditional media such as radio, newspapers, is that Google Ads has a solution for all types of business and in turn allows you to maximize the return on investment, analyze which keywords convert and which do not.

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What are the most common mistakes real estate agents make when using Google Ads?
The most common mistakes we have seen when using Google Ads through real estate agents when doing their online marketing campaigns are:

Not measuring or taking incorrect measurements
Every keyword should have a purpose, to convert a person into a latvia mobile database potential customer.

It can be tempting to want to generate lots of visits to your site, but these may not bring any concrete benefit and you could waste your budget.

Every Google Ads campaign must be started after having placed the Google tags correctly to know what generates and what does not generate contacts with potential clients.

Being tempted by Display and not focusing on Search
Display on Google will go out to look for customers, based on Google criteria.