This international consortium is dedicated to generating a series of recommendations and standards focused primarily on making the web accessible to all types of people.
Which, without a doubt, has an effect on the way we do SEO.
Although we will go into more detail on this topic later, working with a website that is accessible to all types of audiences means that we have to approach our strategies differently and take other factors into account.
Without going any further, consider, for example, that people with visual disabilities carry out their searches by voice.
This means that if we want to attract this type of audience, we not only have to adapt our website to a W3C standard, but we will also have to work on a different keyword strategy.
In this post I explain different aspects about W3C, what it is, how it was born and who it is aimed at.
We also discuss why it is so important in marketing and how it influences SEO.
Finally, I'll explain how you can use SEMrush to detect accessibility issues.
What do you need to know about the W3C?
The W3C is dedicated to developing open standards, recommendations, and protocols for all types of programmers.
These standards have been in development for more than three decades and were created with the aim of making the web accessible to all types of people, from all devices and in any location.
Particularly notable are those aimed at making the web accessible to people with some type of physical or mental disability.
Next, we'll take a deeper look at what the W3C is, how it came to be, who it's aimed at, what can be validated, and why it's so important for marketing.
What is W3C?
W3C is the acronym for World Wide Web Consortium , known as the WWW Consortium in our country.
It is made up of different organizations, full-time staff and the general public.
Through this international cooperation, W3C members generate pr philippines cellphone number ogramming recommendations and protocols for both browsers and humans.
Web standards and W3C guidelines define how key parts of the World Wide Web that make it work should be developed.
This is done on the basis of the idea that the most important web technologies have to be compatible with each other and work together with any hardware and software.
This is what is known as “web interoperability.”
All of these documents are available completely free of charge.
In addition, the WWW Consortium provides any designer with a series of resources to develop a website based on these accessibility standards.
W3C Recommendations may be updated and expanded, and if sufficient changes occur, a new edition is published.
How was it born?
The W3C was born as a union of large multinationals, including Google .
It was created in 1994 by Tim Berners-Lee, the original creator of URL, HTTP and HTML.
This project was born as a solution to the main problem that browsers had to face , which, even between versions of the same, did not respect the same HTML language and everything looked different.
In order to achieve the goal of creating a single web, it was proposed to create specifications for formats and protocols that were compatible with each other and allow any way of accessing it to work correctly.