The consumer may not know anything about you, which means you should not only introduce him to the activities of your company in two or three sentences, but also make him want to give preference to your company. Whatever text you choose, its task is to show expertise in the niche, as well as to inspire confidence in the buyer and search engines.
Mini-texts "About the company"
According to statistics, mini-texts are most bank email list often written either by large, well-known companies that have already established themselves, or by small firms that have just begun their advancement in the market, and therefore have nothing to say about their merits.
In a couple of sentences, information is placed about:
The time when the company was created.
Direction of activity.
Your capabilities, your best sides.
It is better to avoid such a presentation, since it creates the wrong impression of the company, and there is little useful information in such a set, mostly cliches. This section should be used more productively.
Mini-texts "About the company"
Solid text "About us"
About 10 years ago, this type of company presentation was the most popular. The author wrote a solid text, forming it from the available information provided to him.
Years have passed, new opportunities for competent presentation of data about your company have appeared, which should be used in practice. However, many still continue to write the text of "sheets".
This format is no longer relevant, we must admit it. With the development of social networks, people have stopped perceiving large texts, they get bored, they scroll through them and do not see anything useful for themselves. Monotonous material pushes a person to end any kind of cooperation with your company.
The conversion of such works is very low. The first impression can no longer be covered, and competitors with graphs and blocks are in a more advantageous position.