If the customer has not signed a contract for promotion, that is, has not yet chosen a contractor for SEO, his portal is subject to a primary audit to determine the current state of the site. When the client has been able to evaluate the contractor, understood how important it is for him to receive services of such quality and agreed to promotion, the SEO specialist conducts an extended independent assessment according to the site verification checklist. Based on it, a list of improvements is formed that should be made on the portal. After that, all recommendations on technical issues, SEO, usability are transferred to the customer buy a motorcycle owner mailing list for further implementation.
These documents differ from an audit in that they are a detailed list of the work required to achieve the goal, whereas an independent assessment allows the owner and SEO specialist to form a general picture of the situation.
Based on the results of a high-quality audit, the client receives a couple of files, i.e. the extended audit itself and a list of desired improvements:
The first one is designed to show the client all the disadvantages of his portal , and also allows the SEO specialist to understand the state of the site being examined. The audit contains detailed descriptions of the shortcomings so that the customer, without having a specialized education, could understand each point of the received document.
Recommendations are formed on the basis of the audit. They present its expanded points indicating problems on the site, and a detailed analysis of the resource with additional components. The latter also includes a usability audit. It turns out that we are talking about a version of the audit that records the actions necessary to correct the situation on the site and improve its ease of use.