Internal links
Interlinking will help keep the user on the site. Both Google and Yandex do not consider transitions between pages of one resource as bounces. By correctly placing links, you can control the attention of visitors and extend their stay on your site. The main thing is to make sure that they are all working.
Your goal is not just to keep a person on the page, but also to motivate them to perform a target action. To do this, you need to think through and implement an internal sales funnel: set attorney email list a path for the user that will consistently lead them to buying a product or ordering a service.
Precise targeting of the target audience
You deliver healthy food in St. Petersburg, but for some reason you launched targeted advertising for all of Russia. In addition to the unreasonable spending of the budget, such a rash decision will lead to an increase in the bounce rate. The traffic to your site will increase sharply, but it is not targeted. Most visitors will leave the page, since your offer does not apply to them.
"Breadcrumbs"
A convenient navigation element that helps keep users on your web resource. Thanks to the chain of the type "Main - Section - Subsection - Page", a person can quickly get to the level of interest to him. Let's say he entered the site by the request "Ready-made PP food", got to the card with the description of one of the dishes, and by "breadcrumbs" he can go up to the section "Weekly menu options" in one click.