You might also want to include a section after the introduction that gives the “before” picture of how the client was struggling to implement change before deciding to use your product or services.
Subsections:
There’s no one right way to structure your case study. If you frequently share case studies, though, you might want to come up with a consistent template you can use each time.
It’s helpful to give readers some background on the client, to share key milestones along the way (e.g. the first big spike in traffic that a client got after paying for your SEO services), and to include direct quotes from the client too.
Conclusion:
Because case studies highlight the real-life results of your expertise, they’re great posts for promoting your products or services. Make sure you close your post with a call to action, such as inviting people to hire you to get similar results for them (and linking to the page where they can find out more about your services).
Case Study Blog Post Examples
Content Marketing Consultant & Freelance for Hire: Ryan Robinson: free australian email leads piece (that I wrote back when I was offering my content marketing services) prominently uses a case study that takes a detailed look at how I wrote a piece for a client that received more than 11,500 social media shares in under 2 months & skyrocketed to the top of organic search results.
As well as sharing that case study, I also include quotes from other happy clients. If you’re using a case study as one of your sales tools, you might want to think about including testimonials and incorporating that into your typical format for these types of blog post templates across your site.
How Ryan Robinson Increased Email Subscribers by 500% Using Exit-Intent Popups (by OptinMonster): This case study from OptinMonster begins by introducing a client of theirs (me!) and the problem I was having—wanting to grow my email marketing list quicker. It shares specific figures and points to a particular feature of OptinMonster (exit-intent popups) that made it work especially well for my site. The article ends with a short, powerful testimonial from me and a call to action to get started using OptinMonster.
7. A vs B Post Template
A vs B Example Blog Post Template (Screenshot from ryrob)
What is an A vs B Post?
An A vs B post compares two or more similar products or services the reader might be considering. For instance, you could have a post on “iOs vs Android” (be prepared for things to get very heated in the comments…)