Hexowatch / VisualPing: you use these tools to see if anything is being adjusted on the website. You set up a continuous scan on the most important pages. This checks, for example, whether there is a promotion, a new menu bar or a new proposition on the homepage. But also the increase in prices, or the addition of new services or products.
SE Ranking / Semrush / Ahrefs: where do we see that competitors are visible, what growth they are experiencing, which pages and keywords they are rising on. This gives an indication of their direction. For example, in the insurance market, a company like Promovendum will create different content than, for example, Aegon, because saudi arabia number phone they have very different values.
Google Ads: keep an eye on what your competitors are advertising and what USPs they are using to attract people.
LinkedIn / Meta: you can see which ads are being run on LinkedIn and Meta. Here too, we look specifically at the texts and what they want to convey with them. Which associations are being strengthened, which conversion points are being used, which type of ads are being used, and which target group are they trying to appeal to?
3. Market analysis
Perhaps something changes in the market that has a direct or indirect effect on your company and brand positioning. You can keep track of this with the following tools:
Read articles: use Google Scholar, Financieel Dagblad and other high-quality platforms to learn more about the industry. Suppose you work for KPN. Then you are in the telecom industry and a lot of articles are written about it. But there is also actual scientific research done on it, which you can find on Google Scholar. You really don't have to go through all the articles, but a quick scan can help. This way you stay informed about how a market is moving.
Google Alerts : useful to see if competition is mentioned in the news. So enter the company names of your competitor, but also enter the sector in which you are active.